You ever look at the logo for Odd Dog coffee? By now, if you’re drinking it, and you’re reading this blog, you have probably ordered yourself a bag and gotten your free sticker.
The logo of Odd Dog Coffee, a yellow silhouette of a Jack Russell Terrier named Cody. He is one of the owners oldest and most loyal friends (I imagine.) I share the love of Jack Russell Terriers with Mr. Hancock, as I, too, fell in love with one, a puppy that I purchased from a farm in Southern Ohio back in 2003 when I was in college.
As a cinephile, I fell in love with Jack Russells as their proclivity for training had them as a popular option to be on film and television sets. From Milo in The Mask, Gene Hackman’s dog in Crimson Tide, Jack from The Artist, and most notably
on the small screen was Wishbone in Wishbone and Eddie, Martin Crane’s dog on the hit TV show Frasier, who would receive more fan mail than any of the other stars on the show.
Jack Russell’s high intelligence and fearlessness made them perfect for the screen. Being able to hit marks is a very important job, and being able to do so take after take is a practice that even seasoned human thespian veterans find frustrating. The main part of a JRT’s temperament is that they are workaholics and prefer to be active. In fact, and Jack Russell owners, I’m sure, can attest to this— the main problem with Jack Russell Terriers is that without proper stimulation, they easily can become bored, leading owners to come home to ruined blinds and cushions all over the ground.
Every time a Jack Russell steals the show, their popularity in adoptions grow. In 2012, when The Artist went on an Awards craze, cleaning up at the BAFTAS and The Oscars, demand for the breed rose, cleaning out shelters in England. As a JRT lover myself, I love this, except impulsive canine buys leads to more abandonments, especially when people believe all Jack Russell Terriers are as docile as their super trained stars. Jack Russells are first and foremost a hunting dog, which means digging, barking, pursuing scents are just apart of their nature, and may not suit being alone for long periods of time in small spaces (if you’re just looking for a friend to greet you after a long day of work, and who isn’t?)
So, why are the dogs on the screen so much more well-behaved than your puppy? Because the dogs on screen have full time jobs, which is what this breed needs. Acting is a hustle, despite how easy it looks. It is long hours, constant (sometimes-) controlled chaos, with people at work who miss their canine pals at home and will sneak a rub-behind-the-ears whenever they can. If you can’t promise a life of attention, perhaps Jack Russell isn’t your breed.
My Jack Russell’s name was Nikita, and she and I had only months together before my landlord found out, and made me give her up. Luckily, my girlfriend at the time had very understanding parents and took her in as, through tears, I had absolutely no idea what to do. Nikita, 16 years old now, is still clawing at the blinds when she sees something outside she demands to hunt.
Yep, Jack Russells are workaholics. They fit in well here at Odd Dog. And, what better mascot for a company that provides the very morning and afternoon elixir for getting the job done?